OPEN ON A SON ATTEMPTING TO SHOW FATHER HIS DRAWING WHILE HEŐS STARING AT HIS PHONE. SON: Hey dad, look. This is the magma chamber where all the magma is piled up until. DAD: Uh huh. ANNCR: Us. What happened to us? When did we get so connected to our devicesÉ COUPLE IS SITTING IN BED ON THEIR PHONES WIFE: SheŐs not answering. HUSBAND: What? ANNCR: And so disconnected from each other? HUSBAND: 79 cents. YOUNG COUPLE KISSING ANNCR: SomethingŐs gone missing. Our relationshipsÉ Our conversationsÉ Our common sense. CEO IS WATCHING A VIDEO ON HIS PHONE AS EMPLOYEE WALKS IN EMPLOYEE: LT? LT: We gotta fix this. ANNCR: But just because something is missing doesnŐt mean it canŐt be found again. EMPLOYEE ON SIDEWALK HANGING UP POSTERS AND FEMALE RUNS INTO HIM. ANNCR: ItŐs time for a reset. Not just with our phones but with each other. FEMALE: Sorry. ANNCR: Join us in taking the Phones Down For 5 Challenge. FEMALE: So weŐre using our phones to put down our phones. EMPLOYEE: Exactly. BACK TO COUPLE IN BEDROOM ON THEIR PHONES HUSBAND: So we just put them down? WIFE: I guess so. ANNCR: LetŐs take a break from our devices. For 5 days, 5 hours, or even just 5 minutes. YOUNGER COUPLE HAVING DINNER IN A RESTAURANT AND THEY PUT DOWN THEIR PHONES. HUSBAND: Feels good. WIFE: (Laughs) ANNCR: And letŐs see what we find. DAD OPENS DOOR TO SONŐS BEDROOM WHILE HEŐS WORKING ON HIS DRAWING DAD: Hey bud. Wow thatŐs good. SON: (Mumbled talking) ANNCR: UScellular. Built for Us.